Rihanna's blending styles of streetwear, traditional athletic gear, and a fusion of the '90s styles have skyrocketed Puma's sales. She is building a fashion empire with her Puma collaboration as well as her other collaborations. Let's not forget her Fenty Beauty global launch, which has changed the beauty game.
The Forces of Fashion one-day conference hosted by Vogue was the first of its kind in New York. RiRi was on panel with some of the biggest names in the business. She proved that she is a businesswoman although she is just getting started in the fashion industry. The bad gal is not afraid to challenge her creativity. She is undeniable a risk-taker. Her style evolution is yet to be seen.