The Y2K fashion was defined by women who ruled the pop culture of those times—late ′90s to early 2000s. Even after this global pandemic, what is driving this revival—nostalgia. All of the sexiness and flesh-baring details were central to celebrating a period of self‑exploration. The Gen Z-ers are the force behind the resurgence of this fashion trend currently dominating the market. They want to experience those carefree times when the Y2K‑inspired look of sexy was exposed midriffs, micro-mini skirts, no padded bra with fitted tees, low rider wide leg denims,...
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A cultural shift is occurring. The fashion industry has loosened its grip. Blame it on the past two years or just maybe the undeniable rebellion against trends among those who are in favor of personal style. We were all led by designers, fashion magazines, and celebrities as gatekeepers, but now social media and influencers are leading the way—meaning trends are peaking more quickly than ever. What soars to popularity today, may fizzle out in a few months. ′Everyday′ people are changing the landscape of fashion. They are getting their style...
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What colors and designs will reflect what is taking place in our global culture? Will the expression of the brand be what customers are looking for in the future ahead? There are so many variables like our physical and digital lives merging, the seasons are getting more confusing, and embracing work from home or a road trip to the office. These are sizeable question marks facing our fashion industry. Designers will have to think outside of the box as fashion trends evolve during these disruptions. From the runway to street...
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